Beauty Buddy is an app created in 2017 by two entrepreneurial Irish sisters, Wendy Slattery and Tracy Leavy. Overwhelmed by the sheer scale of product in the beauty aisles, they struggled to find honest reviews at their fingertips when seeking out a new beauty product. Viewed as the Trust Pilot of Beauty, Beauty Buddy has been created as a one-stop destination for consumers to discover their next beauty buddy and post honest product reviews.

Beauty Buddy creates an inclusive community of like-minded ‘Beauty Buddies’ made up of real and trusted peer to peer users. They connect with each other to decide which beauty, skincare and wellness brands to invest in, sharing trusted ratings, advice and recommendations.