Over 30 years working as a journalist in the beauty sector I have dealt with more dud than decent PRs. Muse is the latter with bells on. PR has never been more important because the speed of the industry means journalists and influencers need PRs not just to be on it, but need to be on it before the media even are! They need to hand content on a plate to many outlets now. Linda and Cemo do just that. They forsee things down the road, as opposed to in the rear-view mirror and use the old-school way of charm, listening, following-up, jumping on urgent opportunities plus, and this is crucial, when there is not an instant effect (it’s not easy out there!) they make damn sure they will get and impact at some stage rather than just shrug it off.
Suzanne Duckett
Onolla Founder & Beauty Journalist