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It’s changed. The term now sounds too corporate, too suited, too booted, too uninspiring. We’ve read the room, as well as worked it, and understand clients and their brands now expect the unexpected in order to establish brand positioning for success in a hyper busy beauty space. At MUSE Communications we redefine the PR experience, thinking digitally and IRL with reference to a fast moving media landscape.
Which is why we refer to PR as POWERFUL RELEVANCE. MUSE works with every client at a macro level – we don’t blindly pitch in a product, we embrace and evolve brilliant ideas, concepts and storytelling around the brand, presenting them to curated channels and opinion leaders that attract the right eyeballs – and lots of them, to ultimately drive brand awareness and revenue.
We do it our way, and we know it works.
UK & INT'L Media Relations, Feature & Product Placement, Strategy Creation, Creative Mailers, Global Tool Kits, Event Activations (inc. virtual), VIP Seeding, Artist Relations, Influencer Relations and Brand Partnerships.
Brand Consultancy, Copywriting, Art Direction, Media Training, Retail Support, Sales Support, DTC Marketing, Product Seeding and Fulfillment.
Influencer Marketing, Social Media Strategy, Social Media, Community, Management, Content Creation and Planning.
Brand Marketing & Strategy, 360 Targeted Approach, Inspired Marketing Communications, Persuasive & Provocative, Storytelling and Special Events.
Different times call for differing rules, but we also understand it’s not all about the digital landscape, there’s still brand equity to be found from traditional insights. Print still brings a glow to brands, and securing those plum placements are tough – but we know the code.
However, along with tried and tested wins, we absolutely know the currency of the new, where our fingers are on the pulse of the ever advancing digital scape. MUSE has an antenna that is finely tuned into the top ways to create digital content opportunities to land product or stories into the hands of the social stratosphere’s most-wanted key opinion leaders – no mean feat.
We don’t blanket bomb product, stand back and hope for the best, we strategically seed for the best-in-class earned media, where a post/reel/IGTV/TikTok is worth a thousand words along with the power to virtually add to basket for brand revenue.
Click to chat to one of our Musettes – even if it’s just to say hello!
