SheWolf was created for women by sought after hairdresser and session stylist Mariano Ruiz, to bring pleasure and enjoyment to their haircare routine without compromising high performance results. Developed over three years with meticulous attention to the formulas, Mariano brings a positive approach to haircare. 

SheWolf invites its customers to experience the joy of the brand encouraging them to tame their hair, not the fun. SheWolf offers the best products, with ingredients inspired by Mariano’s travels, that deliver the salon-quality at home. SheWolf’s ethos is to provide products that are practical, easy to understand, straightforward to use and effective.