Centred around creating a ‘curl-clusive’ environment where everyone can embrace and love their texture, Naturally Drenched is the life’s work of Jamila Powell: mother, attorney and entrepreneur.

Inspired by her own natural hair journey and her experience as the owner of the Maggie Rose Salon — one the U.S.’s top texture salons — this vegan collection is built around ingredient that work best on ALL hair textures. Receiving rave write-ups, the hero Rebalance pre-conditioner treatment promises hydration and shine as it restores your curl pattern and strengthens hair follicles.